Origin
Founded in 2014 to build the software our founders wished existed inside the enterprises they came from.
The Studio
We are a small team of engineers, designers and operators.
PINK AESTHETICS LTD is an English-speaking technology studio. We take on a limited number of client engagements each year so every project gets the attention of a principal from first call to production launch.
Mandate
Deliver production systems that survive their authors — clear code, documented decisions, honest handovers.
Method
One senior lead per engagement, small pods when needed, no outsourcing that we don't stand behind personally.
12
years operating
40+
products shipped
7
countries served
100%
senior team
Culture
Written down or it didn’t happen.
We work asynchronously across time zones. Decisions live in written records, not in someone’s head. It is slower to type than to speak, and it is the reason our projects don’t collapse when someone takes a holiday.
Principles
What guides the work.
Say no early
A polite refusal beats a rushed delivery that everyone regrets later.
Estimate honestly
Padded estimates are lies. So are optimistic ones. We aim for calibrated.
Ship boringly
Deploys are Tuesdays at 10am. Nothing about launch day should be exciting.
Leave documentation
The person maintaining this in two years will thank the person writing it now.